Making the most of the credit crunch

Whilst it is certainly true that the world of professional sport is beginning to feel the pinch, there are predictions that the credit crunch could well be a boon for grassroots sport.

Playing a game of badminton, joining a local sports team or joining the local gym could prove to be a great deal cheaper and more rewarding, at least for your health, than a trip to the local pub or restaurant these days.

Boon or bane, savvy sports clubs could well reap the rewards or perhaps weather the economic storm a little better if they were to put a little extra work into their marketing and recruitment of new people.

Helps is at hand in the New Year thanks to a sports marketing seminar being organised at the Princess Royal Sports Complex.

Entitled ‘Grow Your Sports Club’, the evening seminar will be run by Danish marketing expert, Svend Elkjaer, from the Sports Marketing Network.

Svend promises to help clubs become vibrant, visible and viable focusing on marketing, sponsorship, developing new revenue streams and the recruitment and retention of members.

The course will run on Wednesday 28 January 2009 from 6.30 - 9.30 pm and costs £20.00 for the first person per club and £10.00 for any subsequent people. Places are limited and early booking is advised.